Panel 1

About



Hi, I’m Sophie! I have 14 years’ experience writing and editing content in full-time and freelance roles.

If you’re looking for a conscientious self-starter to produce quality content for your business, get in touch!

Panel 2

Portfolio

Here’s a handful of examples of my writing and editing work.

blog posts

Wrote a blog for The Eco Experts targeting the long-tail keyword ‘can solar panels heat a house UK’. It achieved the featured snippet on Google for this term.

Wrote a blog for The Eco Experts targeting the long-tail keywords ‘solar panels conservation area’. It achieved the featured snippet on Bing for this term.

Wrote a blog for The Eco Experts targeting the long tail keyword ‘best cavity wall insulation’. It achieved no1 on Google for this term.

Wrote a blog for The Eco Experts targeting the keyword ‘solar diverters’. It achieved no1 on Google.

Wrote a blog for Romans Estate Agents targeting the long-tail keyword ‘sustainable smart tech for homes’. It achieved the featured snippet on Google for this term.

Wrote a blog for Portico Estate Agents targeting the long-tail keyword ‘London’s 15 minute neighbourhoods’. It ranked number 2 on Google, second only to the Mayor of London’s site.

reports

I proofread and edit the quarterly sales and lettings reports for LRG that cover topical themes and are based around original data from surveying our own customers. These reports are sent to existing customers, and are gated elsewhere to generate leads. In 2026, the sales reports have received nearly 1,500 leads and lettings reports over 2,000.

Edited a report for LRG, in partnership with Dataloft, about the value of woodland to housing markets. This was to share with B2B clients.

guides

Wrote a guide for Mortgage Scout about innovations in the mortgage market for first-time buyers. Over a three month period, this generated over 300 first-time buyer leads using targeted Facebook ads.

Wrote a guide for LRG that covered forecasts for 2026 across sales, lettings and mortgages. This was primarily for our own customers, but we ran a short targeted ad campaign and generated 250 leads.

Edited a definitive guide for LRG’s agency brands about the Renters’ Rights Act legislation coming into force in May 2026. This generated 1,686 leads over a five month period. The guide was also sent out to all our landlord database of around 45,000 with very positive feedback.

Wrote a guide for Leaders Estate Agents about how to make your property more energy efficient, as part of ongoing efforts to promote sustainable living to our customers. This was part of a wider campaign that included a sustainability hub on the website, social media ads, a webinar, and an email campaign.

brochures

Wrote this brochure on behalf of the CEO and Chairman to showcase LRG’s services and to hand out at client meetings and conferences.

Panel 3

Services

I’m passionate about producing well-informed content that helps raise brand awareness, generate and nurture leads, increase engagement and advocacy, and aid customer retention.

The type of content I can write or edit for your business includes:

  • Blog posts (that are search engine/AI optimised)
  • Guides / eBooks
  • Reports
  • Brochures
  • Leaflets / flyers
  • Email (newsletters or nurture journeys)
  • Social posts
  • Landing pages
  • Website copy

I can work on a project basis or a retainer basis depending on your needs.

Panel 4

Contact

If you’d like to get in touch, please complete the form below and I’ll get back to you shortly.

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